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Innovation Forum - ROI on Marketing & BD Efforts
During this discussion, we will explore the ability to thread together marketing and business development’s activities with relationship data to find which efforts drive new business. Using existing sources like the CRM, PMS, and campaign systems, we add relationship data to the mix to get even greater clarity in ROI. DATA is power! So come to this session to share ideas and take away example outcomes that can convince the most skeptical of principals and attorneys the value of tracking opportunities to marketing and business development.

Sep 14, 2022 11:30 AM in Eastern Time (US and Canada)

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